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B&O PLAY by Bang & Olufsen appoints CU as UK distributor

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B&O PLAY, which delivers best-in-class audio products in luxurious design, and Computers Unlimited (CU) have signed a distribution agreement to sell B&O PLAY's products in the UK. CU will supply approved UK retail outlets, with the exception of dedicated Bang & Olufsen stores.

Corporate Vice President for B&O PLAY, Henrik Taudorf Lorensen said: "B&O PLAY is the exciting new brand from Bang & Olufsen. We are dedicated to bringing the quality, design and performance from Bang & Olufsen to new customers with a digital lifestyle. We want to expand the distribution of these products and make them available in several high-quality retail outlets. With this partnership we can accelerate this strategy further. "

The agreement, which will strengthen Computers Unlimited's range of premium and lifestyle brands, covers all B&O PLAY audio products, including Beolit 12, BeoPlay A9, BeoPlay A8, BeoPlay A3 and EarSet 3i and Form 2 headset.

Computers Unlimited CEO, James Sanson says: "We are extremely happy and proud of this agreement with B&O PLAY, which confirms the quality of our distribution model and clearly represents a strengthening of our existing product range targeting the high-end retail segment. We have the ambition to become the preferred supplier of consumer electronics to resellers, and want to work with industry-leading manufacturers. With B&O PLAY?s products, which combine high quality with high style, we get a strong brand that compliments this strategy. "

The new distribution agreement is effective immediately.